Alex Craig Alex Craig FILM & COMMERCIAL DIRECTOR

Branded Doc Series
2022

For every place named “Lost” and “Anguish”, there’s a town called “Hope”. Just like there’s always a way to turn darkness into light. As long as you believe it.

Episode 1: Lost – How Jimmy Watkins found himself.
From world-class runner to punk, to a combination of the two. This is how Jimmy persevered through dark times with the help of running.

Episode 2: Anguish – Accepting yourself with Marcus Brown.
Instead of trying to be the best version of someone else, running has shown Marcus that he just wants to be the best version of himself.

Episode 3: Hope - Sydney Allen-Ash on what running can be. Telling stories from a unique perspective, Sydney explores how running can be whatever you need it to be.

Director: Alex Craig
Producer:
David Galloway
DP:
Christopher Clark
Drone & B Cam:
Joël Barrow
Editor:
Mattias Evangelista
Music & Mix:
CORBEN
Colour:
Sam Giling

Client:
On Running
Agency: Studio Voile
Executive Producer:
Lina Baumann
Creative Lead:
Adam Bracegirdle
Campaign Lead:
Jess Do Amparo

Filmed on location in Scotland, The Azores & British Columbia